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Privacy policy

Last Updated: September 22, 2026

At UMart, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, place an order, contact us, or otherwise use our services.

By using our website or providing your personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

When you visit or make a purchase from UMart, we may collect information that you provide directly to us, including your name, email address, phone number, shipping address, billing information, order details, and messages sent through our contact forms.

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, operating system, pages viewed, referring website, shopping activity, and interactions with our store.

If you contact us regarding a damaged, defective, incomplete, or incorrect product, we may also receive photographs, videos, unboxing videos, or other information that you voluntarily provide to help us review your concern.

2. How We Use Your Information

We may use your personal information to process and fulfill your orders, arrange delivery, confirm Cash on Delivery orders, communicate with you regarding your purchase, provide customer support, investigate product or delivery concerns, prevent fraud, improve our products and services, maintain our website, and comply with applicable legal obligations.

Where permitted by law or with your consent when required, we may also use your information to send promotional communications, personalize your shopping experience, measure advertising performance, and understand how customers use our store.

3. Order and Delivery Information

To process and deliver your order, we may share necessary information such as your name, phone number, shipping address, order details, and delivery instructions with delivery providers, fulfillment partners, logistics companies, warehouse operators, or other service providers involved in completing your order.

We only provide information reasonably necessary for these services.

For Cash on Delivery orders, your contact details may be used to confirm your order or coordinate delivery.

4. E-commerce and Technology Service Providers

We use trusted third-party technology and e-commerce service providers to operate our online store, process orders, manage checkout, maintain website functionality, improve security, and support customer service.

These service providers may process certain information such as your contact details, order information, device information, payment-related data, and website activity only as necessary to provide their services.

We require our service providers to handle personal information responsibly and in accordance with applicable privacy and data protection laws.

5. Third-Party Service Providers

We may use third-party companies and applications to help operate our business, including services for ecommerce hosting, order processing, delivery, customer reviews, email communications, analytics, fraud prevention, advertising, and customer support.

These providers may process personal information only as necessary to perform their services or as otherwise permitted by their own privacy policies and applicable law.

For example, our store may use review services such as Judge.me to display and manage product reviews.

We encourage you to review the privacy policies of third-party services that you interact with.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember your preferences, maintain your shopping cart, understand website usage, improve store performance, measure advertising effectiveness, prevent fraud, and personalize your experience.

Some cookies are necessary for the website to function properly, while other cookies may be used for analytics or advertising purposes.

Where required by applicable law, we will ask for your consent before using non-essential tracking technologies.

Shopify provides merchants with privacy controls including cookie banners and data-sharing settings that can be configured by region.

7. Advertising and Marketing

We may use advertising and analytics services to understand how visitors interact with our website and to measure the effectiveness of our advertising campaigns.

Depending on your privacy settings and applicable laws, information about your activity may be used to show you more relevant advertising.

You may be able to manage cookies, withdraw consent, or opt out of certain advertising or data-sharing activities through the privacy controls available on our website.

8. Product Reviews

If you submit a product review, rating, photo, video, name, or other review content, some of this information may be displayed publicly on our website.

Please avoid including sensitive personal information in publicly posted reviews.

We may moderate reviews where necessary to prevent spam, abusive content, unlawful material, or content unrelated to the product.

9. How We Share Personal Information

We do not sell customer personal information in the ordinary meaning of selling customer lists for money.

We may disclose personal information to Shopify, payment providers, logistics and delivery companies, fulfillment partners, customer support providers, analytics providers, advertising providers, review platforms, technology providers, professional advisers, governmental authorities, or other parties when necessary to operate our business or comply with applicable law.

We may also disclose information in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction.

10. International Data Transfers

UMart may work with technology providers, service providers, or business partners located in different countries.

As a result, your personal information may be transferred to, stored in, or processed outside your country of residence.

Where required, reasonable safeguards will be used to protect personal information during international transfers.

This is particularly relevant because Shopify and other ecommerce service providers may process merchant and customer information internationally.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, providing customer service, maintaining business and accounting records, preventing fraud, resolving disputes, and complying with legal requirements.

Retention periods may vary depending on the type of information and applicable legal obligations.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

12. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no online system, electronic transmission, or storage method can guarantee absolute security.

You are responsible for keeping any account credentials associated with our store confidential.

13. Your Privacy Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, including the right to be informed about how your information is processed, request access to your information, request correction of inaccurate information, object to certain processing, request deletion or blocking of information, request data portability, withdraw consent where processing relies on consent, and submit a privacy complaint.

Under the Philippines Data Privacy Act of 2012, data subjects have rights including being informed, access, objection, rectification, erasure or blocking, data portability, damages, and filing a complaint.

We may need to verify your identity before processing certain privacy requests.

14. Children’s Privacy

Our store is not intended to knowingly collect personal information from children who are not legally permitted to make purchases or provide personal information without appropriate parental or guardian consent.

If you believe a child has provided us with personal information improperly, please contact us so we can review the matter.

15. Links to Other Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy, security, content, or practices of websites operated by third parties.

We recommend reviewing their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology, legal requirements, or other operational reasons.

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your personal information is handled, please contact us through our Contact Us page or by email.

UMart Customer Support
Email: [hathithuylinh42@gmail.com]
Business Address: [Quezon, Metro Manila]
Phone: [09954623569]

We will review privacy-related requests and respond as required by applicable law.